Is your brand mobile-friendly? Yes, this is the most crucial question you can ask yourself before you think of getting any leads for your business. In the past seven years, there is an increase of 220% of mobile devices which also point at the fact that currently, most of your users are trying to reach you through their mobile devices, most likely on the go. Hence, they don’t have the time to zoom in and adjust the screen for seeing what you offer while there are hundreds of competitors who can take care of it.
Mobile inbound marketing is the practice that leverages mobile optimization across different platforms. This process helps you engage your customers with the brand through their mobile devices. And that can serve the following purposes,
• Decreasing bounce rate
• Increasing engagement
• Increasing the conversion rate
The number of consumers using their Smartphone making business and personal purchase decisions is only going to increase in the coming years. And to reach more followers and potential consumers, you need to make your website mobile-friendly. And hiring a company offering WordPress development services can help you with that. Now, if you want to work on your mobile inbound marketing strategy, you must take a look at the following points to know more.
1. Optimizing Website for Mobile
This is the first and the most crucial step that you need to follow for your business. Not optimizing your website for mobile will leave your brand vulnerable to losing your potential customers. According to studies, 51% of consumers have said they don’t return to a website if they face a negative experience. 74% of shoppers are most likely to go to another website if they find their shopping experience too complicated. And while you are noticing all these data, keep in mind that the customers are most likely glued to their mobile devices and they will be visiting your website from the Smartphone mostly. Hence, choosing the CRM that is mobile-friendly is of utmost importance. WordPress can offer you a robust website which is mobile-friendly. The mobile-friendly themes and Plugins can be helpful for creating a responsive website to jumpstart your mobile inbound marketing. Hire WordPress developer to take care of this part.
2. Format Video and Graphics for Mobile
Just optimizing your website won’t be enough. You are surely using graphics and videos for your website. You need to optimize them for mobile devices too. Choosing vertical videos can save a lot of effort for your customers as they don’t have to rotate the screen while visiting your website. And for this particular reason, WordPress is a favorite for many website owners. For this CMS, the videos and images get optimized automatically when you are installing the themes. With WordPress, you don’t have to specify the size of the screen of the device you want to optimize for. WordPress automatically takes care of the project. Hiring an agency offering WordPress development services India can help you out with this.
3. Make Marketing Emails Mobile Friendly
Everyone has their email IDs synced with their mobile devices. So, when you are investing in the tried and tested method of mobile marketing, you need to keep in mind that the user will be opening your email from their mobile devices. And that is why the graphics should be mobile friendly too. You can implement the following tips for mobile inbound marketing with emails,
• Choose a shorter and catchy subject line for your newsletter that can be read at a glance
• Check the size of the image and make sure that it is vertical and doesn’t take much longer than 3 seconds to load
• Choose a font size that is easily legible on the phone
4. Leverage Social Apps
What are your customers mostly doing with their mobile devices? It is most likely that they are scrolling up and down of their timeline of social media platforms. Most popular platforms for connecting with your customers can be
Interact with your consumers on social media and engage them more with your brand. You can create sales posts on Facebook and Instagram too where by clicking on the image the customer can see the product price and can go to your website directly. The aim of mobile inbound marketing is to make the purchase experience smoother and faster for your customers. And social media apps can definitely help in that too.
5. How the Audience is Interacting
With the help of tools like Google Analytics, you can get a definite idea of the behavior of your customers. You can get to see the search query and how they are discovering your brand more. You can get a glimpse of impressions and reach through your mobile device too. And these data can help you in making your mobile inbound marketing more agile. You can also take a survey for finding out about the demands of your customers around a specific time of the year, for example, during the holiday season.
In a Nutshell
Mobile inbound marketing can be beneficial for you while minimizing your risks. To be specific,
• Mobile inbound marketing establishes the omnipresence of the brand
• Reduces the errors of targeting the audience
• Helps in improved data management
• Better relevance of time and locality
• Better reach across all platforms
So, if you are willing to make a difference for your brand and its marketing, make mobile inbound marketing a part of your brand strategy.