If you are an online marketer, you’d know that lead generation is considered to the most important for any business. Keep in mind that lead generation will help you in growing your business in the best possible way. This is because improved and increased exclusive home improvement leads simply means enhanced brand awareness.
Since you are running a small company that offers complete remodeling services in Sterling, have you ever thought about how you’d increase lead generation? If yes, then you’ve landed on the right page. We’ve compiled a comprehensive list of reliable and exclusive home improvement lead generation ideas and strategies that’ll help you get more ROI.
What Is Lead Generation?
Before we discuss the various lead generation tactics, let’s first learn what a lead generating strategy is all about. A lead generation tactic in simple words is a planned strategy that is ample enough to attract the interested prospective customers and convert them into leads for your business brand.
Whereas a lead is an individual who shows interest in your business brand, products, or services by taking an action of some kind. The individual then shares their contact information in order to get updates from your company.
Keep in mind that if your business brand is not doing anything for leads and sales, then you are for sure missing out on a big chunk of revenue. To be honest, every business needs customers in order to grow their company and get revenue. And the way to getting customers, you’ll need to market your business brand and gain their attention. Trust us, this is where exclusive home improvement leads generation come into play.
If you thought that customers would see your ads in the local newspaper and call you for your services of products, then you need to reconsider it. Such days are gone. We live in a tech-savvy world and customers now search on social media platforms and websites when it comes to searching for any business.
Lead Generation Strategies For Home Improvement Business
Below are some of the most reliable lead generation tactics that you can utilize in order to generate more sales and leads for your business brand. Don’t worry, some of them also have real examples to exemplify how the following strategies can be put to use.
#1: Gated Content
Did you know that the gated content is an online material that is accessible to the user once they’ve filled out a form? Unlike other posts or the landing pages, this content is locked. The audience or the customers need to complete a lead capture form in order to get access to the content.
This is probably one of the best exclusive home improvements leads generation strategy.
#2: Value-Packed Newsletter
Another way to use your local content as a lead magnet is to create a newsletter. For this, you will need to create a value-packed weekly newsletter or a monthly newsletter to lure in the prospective customers to get connected with your business brand and also to stay loyal with it.
By doing this, you will always be able to stay on the top of the customer’s mind.
#3: Host A Local Event
If you think that you will only be able to get leads and sales for your business on the internet, then you need to rethink your statement again! Lead generation tactics can help you online and offline. For this, you need to host an event in-person or even an online event in order to grab the attention of targeted customers.
#4: Give Coupons Or Discounts
If you want to convert prospective customers who are willing to invest in your company, products, or services, you can always provide them a discount or a coupon. Don’t worry, you can use the same strategy with the existing customers as well.
By doing this, you will be attracting long and short term leads for your business brand without hitting hard on your pockets.
#5: Provide Free Trial Or A Sample Product
If you want to get leads from an interested targeted audience, you can simply do it by offering a free product or a free trial. There is no doubt that free trials and free products grab the attention of customers who are not yet ready to buy.
This will allow you to convert the free users into paying customers by teasing them with paid features of your product or services.
#6: Live-Stream On Your Website
Go live on your social media profile and interact with your targeted audience one-to-one. During the live-streaming, you can let the people know your success story, the provision of your work, your team of workers, and also answer all the queries of your prospects in the best possible way.
By doing this, you will also be able to collect data for future references.
#7: Get Lead Magnets
A lead magnet is a significant piece of substance that you offer to visitors as an end-result of their contact information. Such a content is able to take different structures as long as it offers a motivator to the likely crowd.
For example, you could offer visitors a free guide on different ways to deal with get a decent arrangement on the remodeling project. As an end-result of their email address, they find the opportunity to download the free guide.
#8: Optimize Your Social Media Presence
Let’s suppose that you’ve gotten a lead magnet, you know need to ensure that all your social media follows know about it too. You can high light it on your social media profiles so that existing and new customers can engage with you.
You can use the lead magnet in the images section, or use them in the call to action section. The choice is yours.
#9: List On Business Directories
When it comes to exclusive home improvement leads generation strategies, you can always benefit from getting listed on an online business directory. That’s right a business listing directory such as HighFive Listings will be able to generate more sales and leads for your business brand.
When uploading basic business information on business directories, you need to make sure that all the details are accurate and consistent.
#10: Target Focused Keywords
In order to attract customers to your business brand, you need to make a plan. For this, you will need to conduct keyword research and optimize it as well. After that, you’ll need to target the keywords in various ways.
You’ll need to create local yet informative content and also target the terms in PPC marketing.
#11: Retarget Existing Customers
If you think that prospective customers do not convert within the first interaction with your business brand, don’t think that your opportunity is lost. You can always reconnect with your existing customers.
Retargeting will allow you to show ads to the people who have already engaged with your brand or even the social media pages.
#12: Create A Incentive Program
Who doesn’t want to get free stuff? Yes, that’s right. You can provide your existing customers an incentive for every new customer they bring to your home improvement business. This exclusive home improvement leads to generating strategy is one of the best for both the existing customers and the business brand.