SEO is an acronym for ‘search engine optimization’. It is the process that involves attaining traffic that includes all the ‘organic,’ ‘free,’ ‘natural’, and ‘editorial’ results on different major search engines.
These search engines include Google. Yahoo and Bing. These engines provide primary search results, where all web pages and necessary content which include videos and local listings are provided. The ranking of the content and the videos shown depends on the search engine that is considered as the most relevant by the users. You don’t need to pay to search for anything as it is with ‘paid search ads.’
SEO includes Off-Page and On-Page activities which help to increase Search Engines rankings. On-Page SEO entails improving only your own Website while Off-Page SEO entails improving other external websites that are directly linked to your Website.
What is an SEO audit report?
The SEO audit report is a report that includes all the issues and recommendations on every element of SEO that is known to date on your Website.
An Audit report can be generated with the use of several tools in any website. These SEO tools include SEOQuake, META SEO Inspector, MOZ-OSE, SEMRush, and Ahrefs. These tools have several limitations, therefore, it is better to carry out the search manually because it covers almost all SEO aspects. This helps in the planning of SEO strategy and also implementation.
Points To Consider While Carrying Out An SEO Audit.
URL: Choose the correct URL for all the Webpages depending on the theme of the Webpage and also considering the Keywords to be used.
Canonicalization Issue: All the Websites should have the same URLs for opening the same page.
Title Tag: The title tag should not be short or too long. It should have 140 to around 170 characters. The title tag should also contain the keywords and should summarize the entire page content in the most compelling way.
Heading Tags: Use the correct Heading Tags e.g., HI to H6 tags. A Webpage may entail more than one H1 tag but it is best to avoid it so as to keep more than one H1 tag. It is recommended that you use the hierarchy which starts at H2 to H6 when writing sub-headings and also sub-sub-headings.
Internal Links: You can link one page of your website for a word or a phrase so as to provide more information on a linked text. This also helps in SERPS indexing.
Breadcrumb: This helps in the navigation of Webpages, therefore, the users can find other pages easily.
Anchor Text Optimization: It is always important to link the right text considering what the audience needs from the text.
Advantages of SEO Audit report.
Carrying out an SEO audit has its benefits, some of these benefits include;
- · You learn about your competition and you determine how you can stay ahead of the competition.
- · The process helps you to come up with a plan that will improve your sales, leads, and conversions.
- · It increases your authority by helping you apply the correct SEO strategy.
- · It helps you maximize the chances of generating targeted online traffic.
Choosing The Right SEO Audit Plan.
Considering all the advantages of an SEO Audit, it is necessary to choose the right procedure that will identify all the on-site and off-site issues. This will get you the right recommendations on how to address them. An SEO Audit process should be done at least two times annually depending on your business ideas and goals.
Author: Academic Master